KOHO Metal Card
A Premium Physical Artifact as a Subscription Conversion driver and Social delight
About the project
Product: iOS / Android App
Users: KOHO users across tier spectrum
Timeline: Oct 2024 – Jan 2025 launch
My Role: Co-Product Designer (owned in-app surfaces, gating flows,, activation experience, pricing clarity, a la carte path)
Team: Apex pod (PM, Eng), Backend (Banksy, activation), Brand, Lifecycle, Ops, Risk
Constraints: $76.75 unit cost, manufacturing lead time (8–12 weeks), annual subscription gating, trial loopholes, dual-card lifecycle states
