Hi you! I’m Yifei (e-Fay)

Thanks for stopping by and checking out my works.

Here are some fun facts about me so you can know me a little better before you leave this site:

🥴I have a slight 3D motion sickness, so when I was a lighting designer building 3D models every day, you could say my job was literally making me sick.
👾I was once a game master in an escape room, and escape rooms are still one of my favourite things to do.
🤐Extrovert on Google Meets, introvert in person.
🧩Ask me about my Lego addiction/collection!
👓I do not have pixel-perfect eyes (Thank you, Auto-layout, you saved my life).

Now that you know a bit more about me, keep reading if you're curious about my approach to work and want to find out more!

My approaches to design

Alignment is a decaying property from the moment a meeting is done. I firmly believe in communication, which can take any form—whether it's a Slack message, a huddle, a screen recording, or even a comment in Figma/Gitlab/Asana. Any of these can quickly unblock issues.
Product design isn’t about inventing things from thin air; it's about narrowing down to the best solution given all the constraints—timelines, user needs, development efforts, user experiences, and company goals. I'm not here to reinvent the wheel; I'm here to listen, analyze, and solve problems collaboratively with a group of people with different specialties.
Yes, I proudly own my design decisions and take responsibility from planning and alignments to arranging design reviews, dev handoffs, and QA. However, I also leave my ego aside when receiving feedback. We're all on the same team, striving for the best result from different perspectives. I'm here to listen and find the best solutions.
I enjoy collaborating with other designers, PMs, Tech leads, or developers for a quick 15 or 30 minutes on my current project. It always brings a fresh perspective to the project!
Design is an ever-evolving industry, with new approaches, research, and software emerging every day. Even after each feature launch or update, we continue learning more about our current users. I'll maintain a perpetual learning mindset, always open to the exciting new developments in my field.